Privacy Policy

• Identifiers: name, email address, postal address, phone number.
• Account details: login credentials, preferences, support history.
• Transaction data: order details, payment instrument tokens (handled by PCI-compliant processors), billing and shipping information.
• Usage data: pages viewed, links clicked, time on page, referrers, approximate geolocation derived from IP.
• Device and technical data: browser type, device model, OS, cookie identifiers.
• User-generated content: messages, reviews, and inquiries you submit.

We collect information directly from you, automatically through cookies and similar technologies, and from service providers (e.g., analytics and payment processing) acting on our behalf.

• Provide, maintain, and improve our website and services.
• Process orders and deliver products and services.
• Communicate with you about updates, marketing (with consent), and service notices.
• Personalize content and measure performance.
• Detect, prevent, and investigate fraud, abuse, or security incidents.
• Comply with legal obligations and enforce our terms.

• Consent: for optional cookies, marketing, and certain analytics.
• Contractual necessity: to provide requested services or fulfill an order.
• Legitimate interests: to secure our services, prevent fraud, and improve user experience, balanced against your rights.
• Legal obligations: to retain records and respond to lawful requests.

We use essential cookies to operate our site and optional cookies to understand usage and personalize content. You can manage preferences via the cookie banner or your browser settings. Optional cookies will not be set without your consent.

• Strictly necessary: session management, security, load balancing.
• Performance and analytics: aggregated statistics on how our site is used.
• Functional: remember selections or preferences.
• Advertising: only with consent; used to measure ad performance and relevance.

We may use privacy-respecting analytics and, with your consent, advertising tools. Where possible, we employ IP truncation, data minimization, and retention limits. You may opt out at any time through the cookie banner.

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context.

• Access to the personal information we hold about you.
• Correction of inaccurate or incomplete information.
• Withdrawal of consent for processing where consent is the legal basis.
• Objection to certain processing and the right to opt out of marketing communications.
• Complaint to the Office of the Privacy Commissioner of Canada or your provincial privacy commissioner.

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete such information.

Your information may be processed outside of your province or outside Canada. When we transfer information, we use appropriate safeguards such as contractual commitments and technical controls to protect your information.

We implement administrative, technical, and physical safeguards proportional to the sensitivity of the information we process, including encryption in transit, access controls, and regular security reviews. No method of transmission or storage is completely secure; we encourage you to use strong passwords and protect your devices.

We may update this policy to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you by updating the “Last updated” date and, where appropriate, by additional notice.